Let's work together! 304.348.5137

Search Engine Optimization

When you search the internet for products and services, do you ever find yourself wondering how Google, Bing and Yahoo decide what websites get listed first? If you do you're not alone. Every time someone searches online, the search engine runsthe query through massive indexes of websites looking for sites that match the user's search criteria. Once it has determined which websites to display in the results, the search engine will rank them from most-to-least relevant.

So how do search engines decide relevance?

Search engines determine the relevance of a site based on a vast number of factors which can vary between search engines. Because of this, a website may rank very well on Bing or Yahoo but fairly poorly on Google. However, there are some criteria which appear to be universally important between the major search engines. First among many is the quality and freshness of the content on the website. Google especially loves fresh, high-quality content like you would find on a news website or celebrity entertainment blog. This doesn't mean that if you don't run a news website that you can't be ranked, though. There are plenty of ways to maintain good quality content that's insightful and keeps your website fresh for any industry.

Another important factor to consider is the way your website and it's content is structured. If a website isn't structured to be optimized for search engines, then even the best content will be difficult for search engines to index. Using proper schema markup as well as heading, meta and other tags can help search engines understand what exactly your content is and why it's relevant to a user's search query. You can use our free website analysis form found below to request a report on the optimization of your website's structure.

One of the most important factors that search engines rely on for determining a website's rank in the results are in inbound links to the website. Think of it as a sort of popularity contest - the more people (websites) that are vouching for you (linking to your site), the more the search engines trust you and your content to be relevant and noteworthy. You can't just build up an outrageous number of just any links though because what's even more important than the number of links is the quality of the links. In fact, links from low-quality websites can actually hurt a website's rank in the search results!

Location, Location Location

The thought of trying to compete with major companies and Fortune 500 Corporations in the search results can be a daunting notion. Fortunately, however, there is a giant ray of hope for SMBs (small-to-medium businesses)! The trend of the major search engines right now is to emphasize locality in the search results. Say for instance, a user is searching for a pizza parlor, chances are they're not looking for one 1,000 miles away in Albuquerque, New Mexico, they're most likely looking for one within a few miles of where they're at right now. Because Google and Bing know this, they're more likely to present local results first. Because of this, it's extremely important to ensure your business is listed consistently in many of the local search indexes. Not sure where you're listed at or if you're even listed at all? Try out our free local search index listing evaluation tool for an instant analysis.

Interested in gaining better rankings in the search results?

We're interested in helping you gain them! Convergent Digital Marketing uses only the most ethical techniques to gain results and we stay up-to-date with the latest search engine information available because well... that's our job. If you're interested in working together to increase your website's visibility on the search engines give us a call at 304-348-3025. We'd love to hear from you!

Privacy Policy