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Reports & Analytics

Whether you're business is selling products online in an e-commerce store or you're simply providing information on a website about your brick-and-mortar store, it's important to know how your website is being used and how effective it is at serving it's purpose.

Why is reporting important for my website?

If you're not reporting on your website's traffic information, you could be missing out on a number of opportunities to better reach out to your current and future customers. More importantly, you could be unaware of issues that are holding your website back from completing conversions to its full potential. For instance, you may be unaware of some of the following issues:

  • You could have ineffective Call-To-Actions
  • High bounce rates
  • or a confusing sales/conversion funnel among many other possibilities.

The bottom line is that you'll never know where you or your web designer went wrong, if you don't have data to back up your decision-making process

What kind of data is available?

We can offer you more than just a report telling you how many times your website was visited. That's good to know, but the real decision-making power comes from know what those visitors did while they were there. A few examples of the information we can provide you with are:

  • Where your website ranks when a user searches for your keywords on Google or Bing
  • Your best performing keywords
  • The types of people visiting your site (age, gender, interests, etc...)
  • Top landing pages
  • Most common visitor flows (the path the user takes as they navigate through your website)
  • Pages with the highest and lowest bounce rates
  • Where you're losing visitors most often in your sales/conversion funnel
  • Breakdown of device usage (e.g. Mobile vs Tablet vs Desktop)
  • Most commonly used browsers and screen resolutions
  • and so much more! Really - A LOT more!

Do I need a new website to get this information?

No. We can work with your current website to get you the data you need to make the right marketing decisions online. We'll work through the data and provide you with the results and an explanation of what it all means to your business.

Are you ready to start making more informed decisions?

Give us a call at 304-348-3025, we'll be happy to discuss your business needs with you so you can start getting results.

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